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Turning marketing information into action

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/20753

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Title: Turning marketing information into action
Related: .1st ed. Marketing : the core, p.165-182
Publisher: North Ryde : McGraw Hill Education
Date: 2007
Author/Creator: de Meyrick, Julian
Description: 18 page(s)
Resource Type: book chapter
Organisation: Macquarie University. Dept. of Business

Identifier: http://hdl.handle.net/1959.14/20753
Identifier: ISBN:9780074716182
Identifier: mq-rm-2007000930
Language: eng