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Advertising, sales, promotion, public relations and personal selling

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/20752

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Title: Advertising, sales, promotion, public relations and personal selling
Related: .1st Marketing : the core, p.353-374
Publisher: North Ryde : McGraw Hill Education
Date: 2007
Author/Creator: de Meyrick, Julian
Description: 22 page(s)
Subject Keyword: Public relations
Resource Type: book chapter
Organisation: Macquarie University. Dept. of Business

Identifier: http://hdl.handle.net/1959.14/20752
Identifier: ISBN:9780074716182
Identifier: mq-rm-2007000932
Language: eng