Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/198994
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- Title
- Estimating non-response bias in a web-based survey of technology acceptance : a case study of Unit Guide Information Systems
- Related
- Australasian Conference on Information Systems (23rd : 2012) (3 - 5 December 2012 : Geelong, Vic.)
- Related
- Lamp, John. ACIS 2012 : location, location, location : proceedings of the 23rd Australasian Conference on Information Systems 2012, p.1-10
- Related
- http://dro.deakin.edu.au/eserv/DU:30049121/atif-estimatingnon-2012.pdf
- Publisher
- Melbourne : Australasian Conference on Information Systems ; Deakin University
- Date
- 2012
- Author/Creator
- Atif, Amara
- Author/Creator
- Richards, Deborah
- Author/Creator
- Bilgin, Ayse
- Description
- Surveys are mostly challenged by response rates. Among the various types of survey research, web-based (internet-based/electronic/online) surveys are commonly used for data collection for a geographically diverse population. In surveys with high/low response rates, non-response bias can be a major concern. While it is not always possible to measure the actual bias due to non-response there are different approaches and techniques that help to identify reasons of non-response bias. The aims of this paper are twofold. (1) To provide an appropriate, interesting and important non-response bias case study for future web-based surveys that will provide guidance to other Information Systems researchers. The case-study concerns an online-survey to evaluate a technology acceptance model for Unit Guide Information systems (UGIS). (2) To discuss how nonresponse bias in a web-based technology acceptance study of an information system (UGIS in this case) can be contained and managed.
- Description
- 10 page(s)
- Subject Keyword
- Non-Response Bias
- Subject Keyword
- Web-based Survey
- Subject Keyword
- Response Rate
- Subject Keyword
- Wave Analysis
- Subject Keyword
- Unit Guide Information System (UGIS)
- Resource Type
- conference paper
- Organisation
- Macquarie University. Dept. of Computing
- Organisation
- Macquarie University. Dept. of Statistics
- Identifier
- http://hdl.handle.net/1959.14/198994
- Identifier
- mq_res-ext-201211020941-4
- Language
- eng
- Rights
- Copyright to Authors. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.
- Full Text
- Reviewed
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