Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/192178
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- Title
- Judging a book by its cover : fans, publishers, designers and the marketing of fiction
- Publisher
- Aldershot, England ; Burlington, VT : Ashgate
- Date
- 2007
- Author/Creator
- Matthews, Nicole
- Author/Creator
- Moody, Nickianne
- Description
- The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are positioned in the market : reading the cover / Angus Phillips -- Relocating Liverpool in the 1990s : through the covers of regional saga fiction / Val Williamson -- Empirical studies of the bookshop : context and participant observation in the study of the selling and marketing of science fiction and fantasy / Nickianne Moody -- Literary prizes, production values, and cover images / Elizabeth Webby -- Book marketing and the Booker Prize / Claire Squires -- Jerome K. Jerome and the paratextual staging of anti-elitism / Susan Pickford -- Pop goes the paperback / Gerry Carlin and Mark Jones -- Now a major motion picture : the delicate business of selling literature through contemporary cinema / Rebecca N. Mitchell -- In real life : book covers in the Internet bookstore / Alexis Wheedon -- Cover charge : selling sex and survival in lesbian pulp fiction / Melissa Sky -- Addressing "young adults" : the case of Francesa Lia Block / Chris Richards -- Images, messages, and the paratext in Algerian women's writing / Pamela Pears.
- Description
- 191 page(s)
- Subject Keyword
- Book covers
- Subject Keyword
- Books--Marketing
- Subject Keyword
- Paperbacks--Marketing
- Subject Keyword
- Literature publishing
- Subject Keyword
- Popular literature--Publishing
- Subject Keyword
- Authors and readers
- Subject Keyword
- Books and reading
- Subject Keyword
- Book industries and trade
- Resource Type
- book
- Organisation
- Macquarie University. Dept. of Critical and Cultural Studies
- Identifier
- http://hdl.handle.net/1959.14/192178
- Identifier
- ISBN:9780754657316
- Identifier
- mq-rm-2007003100
- Language
- eng
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