Invertebrates represent approximately 90% of the earth’s fauna and are a major contributor to the planet’s biodiversity. They play a vital role in the functioning of the environment and provide humans with a variety of foods, medicines, and other essential products. Yet despite their importance, the most common human reaction to invertebrates is negative. Insects, spiders, and crustaceans reliably engender an adverse response, ranging from indifference to disgust. They are not valued, particularly in Western society, and are perceived as unclean, unattractive, and/or dangerous by most cultures.