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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/183434
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- Title
- Through the lenses of culture : Chinese consumers' intention to purchase imported products
- Related
- Journal of cross-cultural psychology, Vol. 42, No. 7, (2011), p.1237-1250
- DOI
- 10.1177/0022022110383315
- Publisher
- Sage Publications
- Date
- 2011
- Author/Creator
- Liu, Shuang
- Author/Creator
- Smith, Joanne R
- Author/Creator
- Liesch, Peter W
- Author/Creator
- Callois, Cindy
- Author/Creator
- Ren, Yi
- Author/Creator
- Daly, Stephanie
- Description
- This study examines the influence of culture on Chinese consumers’ intentions to purchase Australian products. Data were obtained from an online survey completed by 3,171 respondents across 20 cities in China. Results indicate that ingroup influence, product perception, but not marketing efforts have a significant main effect on purchase intentions. In addition, ingroup influence moderates the effects of product perception and marketing efforts on intentions. When ingroup influence is low, product perception has a greater impact on purchase intention than when ingroup influence is high. Similarly, marketing efforts have a greater impact on purchase intention when ingroup influence is low than when it is high. In addition, self-identity as a consumer of imported products also moderates the strength of association between product perception and purchase intention. When self-identity is low, product perception has a greater impact on purchase intention than when self-identity is high. Implications of the findings for theory and practice, in the context of trade between an individualistic culture like Australia and a collectivistic one like China, are discussed.
- Description
- 14 page(s)
- Subject Keyword
- 150500 Marketing
- Subject Keyword
- Chinese consumers
- Subject Keyword
- ingroup influence
- Subject Keyword
- product perception
- Subject Keyword
- purchase intention
- Subject Keyword
- self-identity
- Resource Type
- journal article
- Organisation
- Macquarie University. Higher Degree Research Office
- Identifier
- http://hdl.handle.net/1959.14/183434
- Identifier
- mq:21124
- Identifier
- ISSN:0022-0221
- Identifier
- mq-rm-2011002312
- Language
- eng
- Reviewed
Macquarie University ResearchOnline
