Early childhood education and care services in Australia are undergoing major reforms, following widespread community concern about the quality of provision in general and the viability of corporate childcare in particular. A National Quality Framework has been developed by the current Australian Government to improve the quality, access and equity of early childhood services. As with any major social, political and economic change, however, the implementation of the reform agenda is subject to complex and often competing forces. In the paper, we describe the early childhood landscape in Australia today, and the possibilities and potential barriers to carrying out the much needed reforms proposed by the Australian Government. Early childhood professionals and the wider community are embracing the opportunity to work together to achieve a transformation in the way we educate and care for young children.