Graduate business education : profiling successful students and its relevance for marketing and recruitment policy | Macquarie University ResearchOnline

Home

List Of Titles

Graduate business education : profiling successful students and its relevance for marketing and recruitment policy

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/180554

8 Visitors

11 Hits

0 Downloads

Title: Graduate business education : profiling successful students and its relevance for marketing and recruitment policy
Related: Journal of education for business, Vol. 84, No. 3, (2009), p.160-168
DOI: 10.3200/JOEB.84.3.160-168
Publisher: Heldref Publications
Date: 2009
FoR/RFCD Code(s): 130200 Curriculum and Pedagogy 150500 Marketing
Author/Creator: Eddey, Peter
Author/Creator: Baumann, Chris
Description: The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students from business and nonbusiness backgrounds perform equally well. Another objective was to test the associations between additional student-related variables and academic performance for profiling successful postgraduate students. The authors found that younger postgraduate students and those who are more proficient in English achieve higher GPA scores. Student profiling is relevant for determining marketing and recruitment policy.
Description: 9 page(s)
Subject Keyword: 130200 Curriculum and Pedagogy
Subject Keyword: 150500 Marketing
Subject Keyword: academic performance
Subject Keyword: international students
Subject Keyword: language proficiency
Subject Keyword: marketing strategy
Subject Keyword: postgraduate business programs
Resource Type: journal article
Organisation: Macquarie University. Dept. of Business

Identifier: http://hdl.handle.net/1959.14/180554
Identifier: ISSN:0883-2323
Identifier: mq-rm-2009001800
Language: eng
Reviewed

Macquarie University ResearchOnline

Search

Browse

Highlights

Resources