QFD : solving the fuzzy front end of strategy | Macquarie University ResearchOnline

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/179116

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Title: QFD : solving the fuzzy front end of strategy
Related: International Symposium on Quality Function Deployment (15th : 2009) (22 - 23 October 2009 : Monterrey, Mexico)
Related: Proceedings of the 15th International Symposium on Quality Function Deployment, p.154-163
Publisher: Monterrey, Mexico : Tecnologico de Monterrey
Date: 2009
FoR/RFCD Code(s): 150300 Business and Management
Author/Creator: Killen, Catherine P
Author/Creator: Walker, Mike
Author/Creator: Hunt, Robert
Description: The development and implementation of an organisation's vision and mission and the strategy to achieve them is a major focus of Quality Management and Organisational Development. The first step in this process requires an understanding of the organisation's customers and markets. Most approaches to strategy are very weak on this "fuzzy front end". However, the use of customer outcomes and natural segmentation along with Quality Function Deployment provides a coherent methodology that has been successfully applied to strategy development.
Description: 10 page(s)
Subject Keyword: 150300 Business and Management
Subject Keyword: QFD
Subject Keyword: strategy
Subject Keyword: outcomes
Subject Keyword: segmentation
Subject Keyword: innovation
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

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