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The Use of QFD and related quality methodologies in the fuzzy front end of new product development in China

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/178945

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Title: The Use of QFD and related quality methodologies in the fuzzy front end of new product development in China
Related: International Symposium of Quality Function Deployment (19th : 2007) (7 - 8 September 2007 : Williamsburg, Virginia)
Related: ISQFO'07 : the 19th Symposium of QFD (2007), p.401-423
Publisher: QFDI
Date: 2007
FoR/RFCD Code(s): 150300 Business and Management
Author/Creator: Ko, Mike K. B
Author/Creator: Hunt, Robert A
Description: This paper identifies the management problems with the Front End Processes of New Product Development (NPD) in China. Many NPD projects in China have been unsuccessful, and moreover organizations fail to recognize opportunities for new products (BCG, 2004). Given the benefits that Quality Oriented New Product Development Tools (QONPD) such as Theory of Inventive Problem Solving (TRIZ), Design for Six Sigma (DFSS) and Quality Function Deployment (QFD) can provide to drive the opportunity recognition (OR) stage of innovation, they appear to be under-utilized. The paper will develop and test preliminary hypotheses explaining the effects of QONPD adoption in terms of opportunity recognition in NPD. Expert interviews and a longitudinal case study will be used to confirm and verify our propositions and explore the best practices of adopting QONPD for OR, building grounded theories concerning "innovating via QONPD".
Description: 23 page(s)
Subject Keyword: 150300 Business and Management
Subject Keyword: Quality Function Deployment (QFD)
Subject Keyword: Theory of Inventive Problem Solving (TRIZ)
Subject Keyword: Design for Six Sigma (DFSS)
Subject Keyword: China
Subject Keyword: Chinese culture
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/178945
Identifier: ISBN:1889477192
Identifier: mq-rm-2007003639
Language: eng
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