Comparative Media History is a thematic textbook which introduces students to the key ideas underpinning media development. It is an essential first step to a better understanding of both the media industry today and the way in which it evolved over time." "The textbook compares developments and influences from a broad perspective, highlighting and contrasting different countries, industries and periods of history in order to encourage an understanding of cause and effect.
1. Newspapers : radicalism, repression and economic change, 1789-1847 -- 2. The focusing of political communications and the newspaper business, 1848-1881 -- 3. Commercialization, consumerism and technology -- 4. Politics, new forms of communication and the globalizing process -- 5. The business and ideology of mass culture, 1918-1939 -- 6. War and beyond, 1939-1947 -- 7. Cold War and the victory of commercialism, 1948-1980 -- 8. Continuity and change since 1980.