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-List Of Titles -The Creative advertising development process : is organizational politics a recipe for disaster or a dysfunctional antidote?

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/176321

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Title
The Creative advertising development process : is organizational politics a recipe for disaster or a dysfunctional antidote?
Related
Pereira, Francisco Costa; Veríssimo, Jorge and Nijens, Peter C.. New trends in advertising research 1st ed., p.103-120
Publisher
Lisbon, Portugal : Edições Sílabo
Date
2008
Author/Creator
Sasser, Sheila L
Author/Creator
Koslow, Scott
Description
18 pages(s)
Resource Type
book chapter
Organisation
Macquarie University. Dept. of Marketing and Management
Identifier
http://hdl.handle.net/1959.14/176321
Identifier
ISBN:9789726184935
Identifier
mq_res-20120430-142417
Language
eng
Save/E-mail Citation
Citation Format
E-mail Address
Subject
"New trends in advertising research"
 
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