Customer value-in-experience : theoretical foundation and research agenda | Macquarie University ResearchOnline

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Title: Customer value-in-experience : theoretical foundation and research agenda
Related: Australian and New Zealand Marketing Academy Conference (30 November - 2 December 2009 : Melbourne)
Related: Tojib, Dewi. ANZMAC 2009 : proceedings : sustainable management and marketing conference, p.1-8
Related: http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-282.pdf
Publisher: ANZMAC
Date: 2009
FoR/RFCD Code(s): 150500 Marketing
Author/Creator: Turnbull, John
Description: The perception of value is central to the satisfaction and loyalty of customers, and is therefore of great importance to organisations. Recent focus on the customer experience has led to the recognition that value, in its broadest sense, can be thought of as something experienced by customers rather than packaged and sold by companies. Customer perception of value over the entire course of the customer experience, or “value-in-experience”, is a relatively new concept that has received little research to date. This paper presents a theoretical foundation and proposed research agenda for this concept.
Description: 8 page(s)
Subject Keyword: 150500 Marketing
Subject Keyword: customer experience
Subject Keyword: customer value
Subject Keyword: consumer behaviour
Subject Keyword: customer perceived value
Subject Keyword: value in experience
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

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