Hong Kong (HK) has suffered a major setback from a severe economic downturn since the Asian financial crisis in 1998. The situation has deteriorated ever since, with the problem being cyclical as well as structural in nature. It has endured a lengthy period of deflation and record high unemployment. This paper proposes that HK can 'stand on its feet' through effectively managing supply chains involving companies in Chinese cities in its hinterland, i.e., the Pearl River Delta region. By leveraging its existing capabilities, it could re-shape its economy for long term gains and ultimately achieve a win-win situation by contributing to the further growth of both the Mainland and HK.