A common problem faced by many retailers is how to turn over stock as quickly and efficiently as possible. Despite the best intentions of management, sometimes they find themselves with items that simply will not sell at the price on offer. The only option then is discounting and this paper presents a model for determining an appropriate discount price. This technique is also useful for general items which may be discounted on sale only for a short period. A ready to use table is included and an example given to illustrate the technique.