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Alcohol buying behaviour of Australian households : a study based on the 2003-2004 household expenditure survey

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/158473

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Title: Alcohol buying behaviour of Australian households : a study based on the 2003-2004 household expenditure survey
Related: Academy of Marketing Annual Conference (7 - 10 July 2008 : Aberdeen, Scotland)
Related: AM2008 conference proceedings : Academy of Marketing Annual Conference : reflective marketing in a material world, p.1-8
Publisher: Aberdeen, Scotland : Aberdeen Business School
Date: 2008
FoR/RFCD Code(s): 150500 Marketing
Author/Creator: Yusuf, Farhat
Author/Creator: de Meyrick, Julian
Description: Alcohol consumption is becoming an increasingly important social marketing target in the Asia Pacific region as recognition of the true cost to the community of alcohol consumption increases. This paper examines data from a national survey conducted by the Australian Bureau of Statistics to uncover differences in household expenditure on alcohol among various segments of the Australian market. Our analysis indicates that 58 percent of households reported spending a total of $9.41 billion on alcohol annually. The data revealed important differences in both propensity to spend money on alcohol and the proportion of total expenditure on goods and services among different demographic segments. Reported expenditure on alcohol had the greatest impact on household expenditure in those which were headed by a male whose occupation was of a lower social status and who was either born in Australia or came from an English-speaking background. These groups provide priority targets for media and message strategies.
Description: 8 page(s)
Subject Keyword: 150500 Marketing
Subject Keyword: alcohol buying
Subject Keyword: Australia
Subject Keyword: households
Resource Type: conference paper
Organisation: Macquarie University. Dept. of Business

Identifier: http://hdl.handle.net/1959.14/158473
Identifier: mq-rm-2007008627
Language: eng
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