Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/154943
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- Title
- Consumer ethnocentrism and country-of-origin effects : Indonesian evidence
- Related
- Academy of Marketing Conference (5 - 7 July 2005 : Dublin, Ireland)
- Related
- Ghallachoir, K.. 2005 Academy of Marketing Conference : building business, shaping society, p.1-10
- Publisher
- Ireland : Dublin Institute of Technology
- Date
- 2005
- FoR/RFCD Code(s)
-
150500 Marketing
- Author/Creator
- Hamin,
- Author/Creator
- Elliott, Greg
- Description
- This paper discusses the concepts of consumer ethnocentrism and its impact on country of origin effects specifically in the context of a less developed country (Indonesia). An empirical study of some 547 Indonesian consumers found that the level of consumer ethnocentrism was relatively high compared with previously published international studies. The study also found that the relationship between consumer ethnocentrism and perceived quality. perceived price, perceived value. purchases intentions and actual purchases towards locally made products were all positive and statistically significant, with the exception of the link to actual purchases which, while positive, was not significant.
- Description
- 10 page(s)
- Subject Keyword
- 150500 Marketing
- Subject Keyword
- county of origin
- Subject Keyword
- consumer ethnocentrism
- Subject Keyword
- Indonesia
- Resource Type
- conference paper
- Organisation
- Macquarie University. Macquarie Graduate School of Management
- Identifier
- http://hdl.handle.net/1959.14/154943
- Identifier
- ISBN:9781905824007
- Identifier
- mq-rm-2005000643
- Language
- eng
- Reviewed
