Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/152969
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- Title
- Who's afraid of technological determinism : another look at medium theory
- Related
- Fibreculture journal, Vol. 1, No. 12, (2008), p.1-12
- Related
- http://www.journal.fibreculture.org/issue12/issue12_potts.html
- Publisher
- Australia : Fibreculture Publications
- Date
- 2008
- FoR/RFCD Code(s)
-
190200 Film, Television and Digital Media
200100 Communication and Media Studies
200200 Cultural Studies
- Author/Creator
- Potts, John
- Description
- This paper assesses the strengths and weaknesses of medium theory as a model. In surveying the critical reception of medium theory, the paper re-evaluates the charge of technological determinism that has been brought against this theoretical model. Alternative models incorporating technologies and social systems, such as Actor Network Theory, are considered, but the paper affirms the emphasis in medium theory on the intrinsic properties of media technologies. The paper points to the tacit influence of medium theory in everyday claims made for new media technologies and their transforming capacity. As a result of a reconsideration of medium theory, the paper proposes a theoretical approach sensitive both to the social context of media technologies and to the properties of those technologies themselves.
- Description
- 12 page(s)
- Subject Keyword
- 190200 Film, Television and Digital Media
- Subject Keyword
- 200100 Communication and Media Studies
- Subject Keyword
- 200200 Cultural Studies
- Subject Keyword
- technological determinism
- Subject Keyword
- medium theory
- Resource Type
- journal article
- Organisation
- Macquarie University. Dept. of Media
- Identifier
- http://hdl.handle.net/1959.14/152969
- Identifier
- ISSN:1449-1443
- Identifier
- mq-rm-2008000116
- Language
- eng
- Reviewed
