A cross-cultural study eWOM : stated and revealed behaviour on American and China based discussion boards | Macquarie University ResearchOnline

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Title: A cross-cultural study eWOM : stated and revealed behaviour on American and China based discussion boards
Related: 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference (12 - 15 July, 2006 : Seoul, Korea)
Related: 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference : cultural perspectives in marketing
Publisher: Seoul, Korea : Korean Academy of Marketing Science
Date: 2006
Author/Creator: Fong, John
Author/Creator: Burton, Suzan
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

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