The Role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation | Macquarie University ResearchOnline

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Title: The Role of culture, competitiveness and economic performance in explaining academic performance : a global market analysis for international student segmentation
Related: Journal of marketing for higher education, Vol. 21, No. 2, (2011), p.181-201
DOI: 10.1080/08841241.2011.623729
Publisher: Routledge
Date: 2011
FoR/RFCD Code(s): 150500 Marketing 130300 Specialist Studies in Education
Author/Creator: Baumann, Chris
Author/Creator: Hamin,
Description: A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.
Description: 21 page(s)
Subject Keyword: 150500 Marketing
Subject Keyword: 130300 Specialist Studies in Education
Subject Keyword: competitiveness
Subject Keyword: culture
Subject Keyword: economic performance
Subject Keyword: academic performance
Subject Keyword: international student segmentation
Resource Type: journal article
Organisation: Macquarie University. Dept. of Marketing and Management

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