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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/141025

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Title
Markendifferenzierung durch Mitarbeiterverhalten
Title
Brand differentiation through employee behaviour
Related
Völckner, Franziska; Willers, Christoph and Weber, Torsten. Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung 1. Aufl., p.77-93
Publisher
Germany : Gabler
Date
2011
FoR/RFCD Code(s)
150500 Marketing
Author/Creator
Wentzel, Daniel
Author/Creator
Groeger, Lars
Description
17 page(s)
Subject Keyword
150500 Marketing
Resource Type
book chapter
Organisation
Macquarie University. Macquarie Graduate School of Management
Identifier
http://hdl.handle.net/1959.14/141025
Identifier
ISBN:9783834919786
Identifier
mq-rm-2010003914
Language
ger
Save/E-mail Citation
Citation Format
E-mail Address
Subject
"Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung"
 
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