Braving the Burqini™ : re-branding the Australian beach | Macquarie University ResearchOnline

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Title: Braving the Burqini™ : re-branding the Australian beach
Related: Cultural geographies, Vol. 17, Issue 3, (2010), p.379-390
DOI: 10.1177/1474474010368608
Publisher: Sage Publications
Date: 2010
FoR/RFCD Code(s): 160400 Human Geography
Author/Creator: Khamis, Susie
Description: A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation’s most revered sites: the beach. This article thus considers its significance in relation to two dominant stereotypes in recent Australian history: the ‘beach babe’, typically blonde, blue-eyed and bikinied; and a view of conservative Muslim culture that had taken shape in mainstream Australian media: as restrictive, regressive and misogynist. By appropriating the traditional bikini design for a contemporary Muslim clientele, the Burqini™ is both a confronting cultural statement and a bold example of 21st century world fashion.
Description: 12 page(s)
Subject Keyword: 160400 Human Geography
Subject Keyword: Australia
Subject Keyword: beach
Subject Keyword: bikini
Subject Keyword: burqa
Subject Keyword: Islam
Resource Type: journal article
Organisation: Macquarie University. Dept. of Media, Music, and Cultural Studies

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