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Franchising as a path to self-employment for Australian female entrepreneurs

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/129797

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Title: Franchising as a path to self-employment for Australian female entrepreneurs
Related: Journal of management and organization, Vol. 13, No. 4, (2007), p.345-365
DOI: 10.5172/jmo.2007.13.4.345
Publisher: eContent Management
Date: 2007
FoR/RFCD Code(s): 150300 Business and Management
Author/Creator: Weaven, Scott
Author/Creator: Isaac, Jennifer
Author/Creator: Herington, Carmel
Description: This paper provides a better understanding of the motivational incentives driving franchising choice from the female franchisee's perspective. A qualitative methodology was adopted in this research to gain a clearer picture of the salient issues influencing female entrepreneurs' evaluations of alternative business models when making the self-employment decision. A sample of 14 female franchisees and 12 female independent business owners was interviewed to gather data on the reasons supporting a woman's initial decision to enter self-employment. Major contrasts have been identified between female franchisees and independent business owners suggesting that franchisors need to re-design their selection strategies and communication methods to promote female participation, sustain system wide growth and add creative diversity in franchise systems that have limited growth potential due to the lack suitable franchisees.
Description: 21 page(s)
Subject Keyword: 150300 Business and Management
Subject Keyword: Australia
Subject Keyword: female franchisees
Subject Keyword: motivational incentives
Subject Keyword: self-employment
Subject Keyword: SME
Resource Type: journal article
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/129797
Identifier: ISSN:1833-3672
Identifier: mq-rm-2010006182
Language: eng
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