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Does marketing attract less ethical students? An assessment of the moral reasoning ability of undergraduate marketing students

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/129626

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Title: Does marketing attract less ethical students? An assessment of the moral reasoning ability of undergraduate marketing students
Related: Journal of marketing education, Vol. 29, No. 2, (2007), p.154-163
DOI: 10.1177/0273475307302017
Publisher: Sage
Date: 2007
FoR/RFCD Code(s): 150500 Marketing 130200 Curriculum and Pedagogy
Author/Creator: Herington, Carmel
Author/Creator: Weaven, Scott
Description: This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim was to determine if marketing attracts individuals who have a greater predisposition to unethical behaviors given that marketing is often reported as the most unethical of all business activities. The Defining Issues Test (DIT) was used to measure MRA. Although frequently used to measure the MRA of undergraduate students, the DIT has not been used within the marketing domain. The findings indicate that marketing students do not exhibit a lower level of MRA than other business disciplines. Marketing students are no less ethical in their thinking than those pursuing other business careers. The perception of unethical behavior is more likely to be a product of the visible nature of marketing activities to consumers.
Description: 10 page(s)
Subject Keyword: 150500 Marketing
Subject Keyword: 130200 Curriculum and Pedagogy
Subject Keyword: Defining Issues Test
Subject Keyword: marketing students
Subject Keyword: moral reasoning ability
Subject Keyword: marketing education
Subject Keyword: ethics education
Resource Type: journal article
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/129626
Identifier: ISSN:0273-4753
Identifier: mq-rm-2010006177
Language: eng
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