Prestige marketing : defining and measuring prestige in the car industry | Macquarie University ResearchOnline

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/119596

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Title: Prestige marketing : defining and measuring prestige in the car industry
Related: Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006) (10 - 13 July 2006 : Paris)
Related: Gabriel Ogunmokun, Rony Gabbay, & Janelle Rose. 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Publisher: Paris, France : Academy of World Business, Marketing and Management Development
Date: 2006
FoR/RFCD Code(s): 150500 Marketing
Author/Creator: Goodman, Mark
Author/Creator: Merrilees, Bill
Author/Creator: Winzar, Hume
Description: NaN page(s)
Subject Keyword: 150500 Marketing
Resource Type: conference paper
Organisation: Macquarie University. Dept. of Business

Macquarie University ResearchOnline