Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008) | Macquarie University ResearchOnline

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Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008)

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/116540

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Title: Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008)
Related: International journal of advertising, Vol. 27, No. 5 (2008), p.896-908
DOI: 10.2501/S0265048708080402
Publisher: World Advertising Research Center
Date: 2008
FoR/RFCD Code(s): 150500 Marketing
Author/Creator: Nairn, Agnes
Author/Creator: Fine, Cordelia
Description: Ambler (in this issue) has been very quick to comment on our recent paper in this journal (Nairn & Fine, IJA, 27(3), 2008) in which we discuss the implications of recent findings from the cognitive sciences for the ethics of advertising to children. We welcome this opportunity to address some of the many misunderstandings, misattributions and misplaced criticisms that constitute Ambler's commentary, as well as to re-emphasise and expand on some of the important points from our paper. First, we briefly review the line of argument of our original paper. Those who have read Ambler's response need fear no boredom through repetition, as our thesis bears little resemblance to the version of it provided by Ambler. Next, we address the seven issues characterised by Ambler as 'contentious', a description that turns out to depend on fundamental mischaracterisations of our account. Finally, we reiterate the central conceptual and practical points of our paper. Discussion of the effects and ethics of marketing to children will continue to be incomplete so long as discussants fail to acknowledge, and address in the form of a mature debate, the role of implicit cognition in consumer psychology.
Description: 13 page(s)
Subject Keyword: 150500 Marketing
Subject Keyword: advertising & children
Subject Keyword: criticism
Subject Keyword: marketing
Resource Type: journal article
Organisation: Macquarie University. Dept. of Philosophy

Identifier: http://hdl.handle.net/1959.14/116540
Identifier: ISSN:0265-0487
Identifier: mq-rm-2010001371
Language: eng
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