Achieving visual attention in print - evidence from neuroscience | Macquarie University ResearchOnline

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/103687

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Title: Achieving visual attention in print - evidence from neuroscience
Related: International Conference on Research in Advertising (5th : 2006) (30 June - 1 July 2006 : Bath, UK)
Related: ICORIA 2006 papers : 5th International Conference on Research in Advertising
Publisher: 2006
Date: 2006
FoR/RFCD Code(s): 150500 Marketing
Author/Creator: Ang, Lawrence
Description: 5 page(s)
Subject Keyword: 150500 Marketing
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

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