Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/103661
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- Title
- A Holistic model of competitive advantage : integrating the IMP perspective
- Related
- Australian & New Zealand Marketing Academy Conference (4 - 6 December 2006 : Brisbane)
- Related
- Ali, Yunus and van Dessel, Maria. ANZMAC 2006 Abstracts & programme : Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance, p.1-10
- Related
- http://conferences.anzmac.org/ANZMAC2006/documents/Prior_Daniel.pdf
- Publisher
- Brisbane, Qld : Queensland University of Technology
- Date
- 2006
- FoR/RFCD Code(s)
-
150300 Business and Management
150500 Marketing
- Author/Creator
- Prior, Daniel
- Author/Creator
- Buttle, Francis
- Description
- Linking aspects of relationships with some measure of competitive advantage has become a growing topic of interest for marketing and strategy scholars. Studies in this area have focussed on trust, commitment, mutual goals, power, social bonding, transaction costs, information exchange, idiosyncratic investment and governance, each of which have been shown to influence the incidence of relationship-based competitive advantage (Morgan and Hunt, 1999). However, only two authors have attempted to conceptualise relationship-based competitive advantage in a holistic sense (Jap, 1999, 2001; Wilson, 1995). We present a new model that integrates the IMP (Industrial Marketing and Purchasing) group’s perspective on business-to-business (B2B) relationships into current thinking on relationship-based competitive advantage.
- Description
- 10 page(s)
- Subject Keyword
- 150300 Business and Management
- Subject Keyword
- 150500 Marketing
- Resource Type
- conference paper
- Organisation
- Macquarie University. Dept. of Business
- Identifier
- http://hdl.handle.net/1959.14/103661
- Identifier
- ISBN:1741071593
- Identifier
- mq-rm-2006005958
- Language
- eng
- Full Text
- Reviewed
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