PART I: INTRODUCTION. 1. The foundations of consumer behaviour. PART II: THE CONSUMER AS INDIVIDUAL. 2. Consumer needs and motivation. 3. Personality and self concept. 4. Consumer perception. 5. Learning and consumer involvement. 6. The nature of consumer attitudes. PART III: CONSUMER IN THEIR SOCIAL AND CULTURAL SETTINGS. 7. Social influences on buyer behaviour. 8. The family. 9. Social class and consumer behaviour. 10. The influence of culture on consumer behaviour. 11. Sub-cultural aspects of consumer behaviour. PART IV: THE DECISION MAKING PROCESS. 12. Decision making. 13. Consumer influence and diffusion of innovations. PART V: CONSUMER BEHAVIOUR & SOCIETY. 14. Public policy and consumer protection.