Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/102237
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- Title
- Introducing cultural fit factors to investigate the appropriateness of B2B technology adoption to Thailand
- Related
- Bled eConference (21st : 2008) (15 - 18 June 2008 : Bled, Slovenia)
- Related
- 21st Bled eConference : eCollaboration : overcoming boundaries through multi-channel interaction : proceedings, Research Volume, p.290-304
- Related
- http://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/324B3483D987D088C12574810042E70B/?opendocument
- Publisher
- Bled, Slovenia : Bled eConference
- Date
- 2008
- FoR/RFCD Code(s)
-
150300 Business and Management
- Author/Creator
- Vatanasakdaku, Savanid
- Description
- This study develops an integrative model and conceptually-based scales for evaluating the extent to which national culture impact the B2B technology adoption in Thailand. It is the first paper that introduces a method to measure the fit between Thai culture and B2B technology adoption, which the researcher refers to ‘cultural fit’. The discussion on the current research gap in national cultural theories in relation to IT adoption research, theories of fit and current research on Thai’s culture were presented. Based on this literature as well as qualitative data collection, pre-test and pilot test surveys, questionnaire items were developed and analyzed. The resulting dimensionality of cultural fit, used for investigating the appropriateness of B2B technology adoption in Thailand, includes personal relationship, long term relationship, interorganisational trust, ability to communicate in English language and materialism.
- Description
- 15 page(s)
- Subject Keyword
- 150300 Business and Management
- Subject Keyword
- cultural fit
- Subject Keyword
- appropriateness of technology
- Subject Keyword
- technology transfer
- Subject Keyword
- B2B technology adoption
- Subject Keyword
- Thailand
- Subject Keyword
- developing countries
- Resource Type
- conference paper
- Organisation
- Macquarie University. Dept. of Accounting and Finance
- Identifier
- http://hdl.handle.net/1959.14/102237
- Identifier
- mq-rm-2007009379
- Language
- eng
- Reviewed
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