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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/100081

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Title: Marketing research
Publisher: South Melbourne : Cengage Learning
Date: 2010
Author/Creator: Zikmund, William G
Author/Creator: Ward, Steven
Author/Creator: Lowe, Ben
Author/Creator: Winzar, Hume
Author/Creator: Babin, Barry J
Description: Copyright date and year published in front matter of book is 2011. However publication available from August 2010.
Description: 592 page(s)
Description: 2nd Asia-Pacific ed.
Resource Type: book
Organisation: Macquarie University. Dept. of Business

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