Casella Wines and the success of [yellow-tail] | Macquarie University ResearchOnline

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/98584

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Title: Casella Wines and the success of [yellow-tail]
Related: MGSM case studies in management MGSM case 2006-2
Publisher: Sydney : Macquarie Graduate School of Management
Date: 2006
Author/Creator: Steane, Peter
Author/Creator: Dufour, Yvon
Description: Cover title.
Description: "February 2006"
Description: Also available in an electronic version on the Internet. Address as at 29/10/2010: http://www.mgsm.edu.au/wps/wcm/connect/9c85d680461be355aa56ffb686ec2966/MGSM_Case_Study_2006-2_SteaneDufour.pdf?MOD=AJPERES&CACHEID=9c85d680461be355aa56ffb686ec2966
Description: ii, 13 leaves
Subject Keyword: Casella Wines
Subject Keyword: Wineries -- Australia -- Management
Subject Keyword: Wineries -- Australia -- Marketing
Subject Keyword: Wine industry -- Australia
Resource Type: case study
Resource Type: MGSM Case Studies In Management Collection
Organisation: Macquarie University. Macquarie Graduate School of Management

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