CRM software in Australia: marketing applications and profit impact | Macquarie University ResearchOnline

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Title: CRM software in Australia: marketing applications and profit impact
Title: Customer relationship management software in Australia marketing applications and profit impact
Related: MGSM working papers in management MGSM WP 2005-13
Publisher: Sydney : Macquarie Graduate School of Management
Date: 2005
Author/Creator: Ang, Lawrence
Author/Creator: Buttle, Francis
Description: Cover title.
Description: "August 2005"
Description: Online copy: ISSN 1445-3037.
Description: Bibliography: p. 14-16.
Description: Also available in an electronic version at MGSM home page: http://www.mgsm.edu.au
Description: iii, 17 leaves
Subject Keyword: Customer relations -- Computer programs
Subject Keyword: Customer services -- Quality control -- Australia
Resource Type: MGSM Working Papers In Management Collection
Resource Type: working paper
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/97248
Identifier: 747347
Language: eng
Rights: Publisher version archived with the permission of the publisher Macquarie Graduate School of Management, Macquarie University, NSW, Australia. This archived copy is available for individual, non-commercial use. Permission to use this version for other uses must be obtained from the publisher.
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