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-List Of Titles -Customer acquisition: an investigation of CRM competency

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/96151

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SOURCE2MGSM working papers in management WP 2004-17211 KBAdobe Acrobat PDFView/Open
Title
Customer acquisition: an investigation of CRM competency
Related
MGSM working papers in management MGSM WP 2004-17
Publisher
Sydney : Macquarie Graduate School of Management
Date
2004
Author/Creator
Ang, Lawrence
Author/Creator
Buttle, Francis
Description
"August 2004" -- cover.
Description
Cover title.
Description
Bibliography: leaves 19-20.
Description
Also available online at http://www.mgsm.edu.au
Description
iii, 20 leaves
Subject Keyword
Customer loyalty
Subject Keyword
Customer relations -- Management
Resource Type
MGSM Working Papers In Management Collection
Resource Type
working paper
Organisation
Macquarie University. Macquarie Graduate School of Management

Identifier
http://hdl.handle.net/1959.14/96151
Identifier
698754
Language
eng
Rights
Publisher version archived with the permission of the publisher Macquarie Graduate School of Management, Macquarie University, NSW, Australia. This archived copy is available for individual, non-commercial use. Permission to use this version for other uses must be obtained from the publisher.
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Ang, Lawrence

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