Customer acquisition: an investigation of CRM competency

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SOURCE2	MGSM working papers in management WP 2004-17	211 KB	Adobe Acrobat PDF	View Details	Download

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/96151

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Identifier: http://hdl.handle.net/1959.14/96151
Identifier: 698754
Language: eng
Rights: Publisher version archived with the permission of the publisher Macquarie Graduate School of Management, Macquarie University, NSW, Australia. This archived copy is available for individual, non-commercial use. Permission to use this version for other uses must be obtained from the publisher.
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