Berri pure fruit juice: market entry strategy into Taiwan | Macquarie University ResearchOnline

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SOURCE2	MGSM - Case Studies 2002-3	338 KB	Adobe Acrobat PDF	View/Open

Title: Berri pure fruit juice: market entry strategy into Taiwan
Related: MGSM case studies in management MGSM case 2002-3
Publisher: Sydney, N.S.W. : Macquarie Graduate School of Management
Date: 2002
Author/Creator: Tang, Yiming
Description: "MGSM case studies in management"--Cover.
Description: Cover title.
Description: "June 2002"--Cover.
Description: Includes bibliographical references.
Description: Also available in an electronic form via the Internet. Accessed as of 21.10.2010: http://www.mgsm.edu.au/wps/wcm/connect/internet/root/research/publications/casestudies/marketing/cs200203
Description: 18 p
Subject Keyword: Berri Limited
Subject Keyword: Fruit juices -- Marketing
Subject Keyword: Retail trade -- Taiwan
Subject Keyword: Exports -- Australia
Subject Keyword: Imports -- Taiwan
Subject Keyword: Australia -- Commerce -- Taiwan
Subject Keyword: Taiwan -- Commerce -- Australia
Resource Type: case study
Resource Type: MGSM Case Studies In Management Collection
Organisation: Macquarie University. Macquarie Graduate School of Management

Identifier: http://hdl.handle.net/1959.14/95752
Identifier: 577348
Language: eng
Rights: Publisher version archived with the permission of the publisher Macquarie Graduate School of Management, Macquarie University, NSW, Australia. This archived copy is available for individual, non-commercial use. Permission to use this version for other uses must be obtained from the publisher. Copies for purchase are available through http://www.ecch.com/
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