Macquarie University, Sydney Macquarie University ResearchOnline

Tan, Lay Peng

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Title Hits Visitors Downloads
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales 424 250 0
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia 253 324 0
Exploring the gap between consumers’ green rhetoric and purchasing behaviour 211 217 0
Exploring consumers’ readiness to be green in an emerging market 113 89 0
Barriers to green consumption behaviours : the roles of consumers’ green perceptions 47 44 0
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products 166 121 0
Consumer scapegoating during a systemic product-harm crisis 437 466 1
The Effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands 569 318 0
Wine brand category choice and Confucianism : a purchase motivation comparison of Caucasian, Chinese and Korean consumers 176 233 0
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