Macquarie University, Sydney Macquarie University ResearchOnline

Tan, Lay Peng

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The Effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands 300 254 0
Consumer scapegoating during a systemic product-harm crisis 108 94 1
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia 132 117 0
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales 295 276 0
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Tan, Lay Peng

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