Macquarie University, Sydney Macquarie University ResearchOnline

Tan, Lay Peng

Statistics
Title Hits Visitors Downloads
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales 440 266 0
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia 265 336 0
Exploring the gap between consumers’ green rhetoric and purchasing behaviour 244 250 0
Exploring consumers’ readiness to be green in an emerging market 126 102 0
Barriers to green consumption behaviours : the roles of consumers’ green perceptions 59 55 0
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products 216 170 0
Consumer scapegoating during a systemic product-harm crisis 467 496 1
The Effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands 615 364 0
Wine brand category choice and Confucianism : a purchase motivation comparison of Caucasian, Chinese and Korean consumers 199 256 0
Repository Search URL

Tan, Lay Peng

Formatted Bibliography URL

Tan, Lay Peng

Bibliography Script

To include a live feed of this author's bibliography on a static Web page (e.g., a personal home page), add the following JavaScript include to the body of the HTML.