Macquarie University, Sydney Macquarie University ResearchOnline

Tan, Lay Peng

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Title Hits Visitors Downloads
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales 375 203 0
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia 207 278 0
Exploring the gap between consumers’ green rhetoric and purchasing behaviour 147 154 0
Exploring consumers’ readiness to be green in an emerging market 104 82 0
Barriers to green consumption behaviours : the roles of consumers’ green perceptions 38 35 0
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products 132 87 0
Consumer scapegoating during a systemic product-harm crisis 374 403 1
The Effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands 491 242 0
Wine brand category choice and Confucianism : a purchase motivation comparison of Caucasian, Chinese and Korean consumers 154 211 0
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