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Macquarie University ResearchOnline

Tan, Lay Peng

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Title	Hits	Visitors	Downloads
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia	59	51	0
The Effect of brand personality and congruity on customer-based brand equity and loyalty of personal computer brands	176	141	0
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales	172	158	0
Consumer scapegoating during a systemic product-harm crisis	45	34	1

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Macquarie University ResearchOnline

Tan, Lay Peng

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