Macquarie University, Sydney Macquarie University ResearchOnline

Tam, Charles Chin Chiu

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Product evaluation by Chinese consumers : an intra-national comparison 50 40 6
Do cultural differences really matter in consumer behaviour? Chinese evidence 335 246 60
Does culture matter to Chinese consumers? Empirical evidence 13 12 0
Do brands matter to Chinese consumers? A cross-regional analysis 1 1 0
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Tam, Charles Chin Chiu

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Tam, Charles Chin Chiu

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