Macquarie University, Sydney Macquarie University ResearchOnline

Tam, Charles Chin Chiu

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Product evaluation by Chinese consumers : an intra-national comparison 46 36 5
Do cultural differences really matter in consumer behaviour? Chinese evidence 323 235 57
Does culture matter to Chinese consumers? Empirical evidence 13 12 0
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Tam, Charles Chin Chiu

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Tam, Charles Chin Chiu

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