Macquarie University, Sydney Macquarie University ResearchOnline

Tam, Charles Chin Chiu

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Do brands matter to Chinese consumers? A cross-regional analysis 110 97 0
Does culture matter to Chinese consumers? Empirical evidence 337 541 0
Do cultural differences really matter in consumer behaviour? Chinese evidence 175 416 106
Product evaluation by Chinese consumers : an intra-national comparison 117 205 126
The Influences of regional and cultural differences in product evaluation among Chinese consumers 24 23 0
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Tam, Charles Chin Chiu

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Tam, Charles Chin Chiu

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