Macquarie University, Sydney Macquarie University ResearchOnline

Naseri, Mohammad Bakher

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Title Hits Visitors Downloads
Comparing the predictive utility of demographics to alternative segmentation schemes 137 110 15
Targeting online customers : a comparative analysis of artificial neural networks and logistic regression 107 99 1
The diffusion of online shopping in Australia : comparing the Bass, Logistic and Gompertz growth models 191 145 0
Role of demographics, social connectedness and prior internet experience in adoption of online shopping : applications for direct marketing 208 176 0
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Naseri, Mohammad Bakher

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Naseri, Mohammad Bakher

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