Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 65 84 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 30 29 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 2218 2565 0
Multiple endorsements and consumer-human brand attachment 118 219 0
Jerry Seinfeld : exploring human brand associations 189 119 0
Investigating consumer-brand relational authenticity 455 329 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1230 1945 730
Eclipsing : when celebrities overshadow the brand 537 467 0
Attitudes towards irrelevant celebrity co-branding partners 179 261 0
Exploring dimensions of consumer-human brand attachment 295 552 183
Valuing celebrity endorsement advertising strategy using MECCAS 222 131 0
Celebrity co-branding partners as irrelevant brand information in advertisements 361 215 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 134 143 1
Consumer values of corporate and celebrity brand associations 331 322 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 43 54 0
Exploring dimensions of brand authenticity 245 286 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 283 333 0
Being true to oneself : investigating celebrity brand authenticity 76 58 0
Being true to self : developing a celebrity brand authenticity scale 183 124 0
Attitudes, purchase intention and consumer-human brand attachment 37 33 0
Celebrities as indirect spokespeople in advertising 88 173 0
Celebrity co-branding partners as irrelevant brand information in advertisements 286 178 1
Celebrity co-branding partners as irrelevant brand information in advertisements 227 242 1
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Ilicic, Jasmina

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Ilicic, Jasmina

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