Ilicic, Jasmina

Ilicic, Jasmina

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Title	Hits	Visitors	Downloads
Celebrity co-branding partners as irrelevant brand information in advertisements	3	2	0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements	11	3	0
Exploring dimensions of brand authenticity	8	6	0
Attitudes towards irrelevant celebrity co-branding partners	25	13	0
Valuing celebrity endorsement advertising strategy using MECCAS	44	32	0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions	9	8	0
Celebrity co-branding partners as irrelevant brand information in advertisements	37	32	0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy	211	181	0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention	244	202	0
Celebrity co-branding partners as irrelevant brand information in advertisements	144	126	0
Multiple endorsements and consumer-human brand attachment	109	92	0
Exploring dimensions of consumer-human brand attachment	212	137	40
Mapping human brands : celebrity co-branding networks	73	58	2

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Ilicic, Jasmina

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