Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 70 89 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 30 29 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 2285 2630 0
Multiple endorsements and consumer-human brand attachment 127 228 0
Jerry Seinfeld : exploring human brand associations 192 122 0
Investigating consumer-brand relational authenticity 514 385 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1245 1998 780
Eclipsing : when celebrities overshadow the brand 615 545 0
Attitudes towards irrelevant celebrity co-branding partners 191 273 0
Exploring dimensions of consumer-human brand attachment 310 572 188
Valuing celebrity endorsement advertising strategy using MECCAS 233 142 0
Celebrity co-branding partners as irrelevant brand information in advertisements 371 225 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 146 155 1
Consumer values of corporate and celebrity brand associations 339 330 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 45 56 0
Exploring dimensions of brand authenticity 250 291 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 352 401 0
Being true to oneself : investigating celebrity brand authenticity 78 60 0
Being true to self : developing a celebrity brand authenticity scale 187 128 0
Attitudes, purchase intention and consumer-human brand attachment 38 34 0
Celebrities as indirect spokespeople in advertising 95 180 0
Celebrity co-branding partners as irrelevant brand information in advertisements 292 184 1
Celebrity co-branding partners as irrelevant brand information in advertisements 231 246 1
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Ilicic, Jasmina

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