Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 56 75 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 22 22 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 2108 2458 0
Multiple endorsements and consumer-human brand attachment 100 202 0
Jerry Seinfeld : exploring human brand associations 172 102 0
Investigating consumer-brand relational authenticity 388 262 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1177 1849 676
Eclipsing : when celebrities overshadow the brand 450 380 0
Attitudes towards irrelevant celebrity co-branding partners 156 238 0
Exploring dimensions of consumer-human brand attachment 262 512 174
Valuing celebrity endorsement advertising strategy using MECCAS 191 100 0
Celebrity co-branding partners as irrelevant brand information in advertisements 338 192 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 114 123 1
Consumer values of corporate and celebrity brand associations 306 297 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 40 51 0
Exploring dimensions of brand authenticity 229 270 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 208 259 0
Being true to oneself : investigating celebrity brand authenticity 53 37 0
Being true to self : developing a celebrity brand authenticity scale 154 97 0
Attitudes, purchase intention and consumer-human brand attachment 27 26 0
Celebrities as indirect spokespeople in advertising 59 144 0
Celebrity co-branding partners as irrelevant brand information in advertisements 268 161 1
Celebrity co-branding partners as irrelevant brand information in advertisements 213 228 1
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Ilicic, Jasmina

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Ilicic, Jasmina

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