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Ilicic, Jasmina

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Title Hits Visitors Downloads
Multiple endorsements and consumer-human brand attachment 130 114 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 469 405 0
Celebrity co-branding partners as irrelevant brand information in advertisements 109 103 0
Exploring dimensions of brand authenticity 46 43 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 12 10 0
Valuing celebrity endorsement advertising strategy using MECCAS 140 121 0
Mapping human brands : celebrity co-branding networks 87 71 2
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 535 471 0
Attitudes towards irrelevant celebrity co-branding partners 140 123 0
Celebrity co-branding partners as irrelevant brand information in advertisements 265 236 0
Exploring dimensions of consumer-human brand attachment 262 179 46
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 66 53 1
Celebrity co-branding partners as irrelevant brand information in advertisements 47 41 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 346 284 41
Celebrities as indirect spokespeople in advertising 9 9 0
Being true to self : developing a celebrity brand authenticity scale 27 20 0
Investigating consumer-brand relational authenticity 1 1 0
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Ilicic, Jasmina

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Ilicic, Jasmina

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