Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 49 68 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 19 19 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 1738 2091 0
Multiple endorsements and consumer-human brand attachment 85 187 0
Jerry Seinfeld : exploring human brand associations 137 68 0
Investigating consumer-brand relational authenticity 312 189 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1014 1593 574
Eclipsing : when celebrities overshadow the brand 305 235 0
Attitudes towards irrelevant celebrity co-branding partners 138 220 0
Exploring dimensions of consumer-human brand attachment 221 447 147
Valuing celebrity endorsement advertising strategy using MECCAS 166 75 0
Celebrity co-branding partners as irrelevant brand information in advertisements 314 172 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 100 109 1
Consumer values of corporate and celebrity brand associations 266 263 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 35 46 0
Exploring dimensions of brand authenticity 201 242 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 119 171 0
Being true to oneself : investigating celebrity brand authenticity 42 26 0
Being true to self : developing a celebrity brand authenticity scale 130 73 0
Attitudes, purchase intention and consumer-human brand attachment 23 22 0
Celebrities as indirect spokespeople in advertising 36 121 0
Celebrity co-branding partners as irrelevant brand information in advertisements 253 146 1
Celebrity co-branding partners as irrelevant brand information in advertisements 203 218 1
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Ilicic, Jasmina

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Ilicic, Jasmina

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