Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 53 72 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 21 21 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 1995 2348 0
Multiple endorsements and consumer-human brand attachment 93 195 0
Jerry Seinfeld : exploring human brand associations 166 97 0
Investigating consumer-brand relational authenticity 359 236 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1128 1771 641
Eclipsing : when celebrities overshadow the brand 413 343 0
Attitudes towards irrelevant celebrity co-branding partners 145 227 0
Exploring dimensions of consumer-human brand attachment 242 487 167
Valuing celebrity endorsement advertising strategy using MECCAS 183 92 0
Celebrity co-branding partners as irrelevant brand information in advertisements 325 183 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 105 114 1
Consumer values of corporate and celebrity brand associations 301 292 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 36 47 0
Exploring dimensions of brand authenticity 224 265 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 183 235 0
Being true to oneself : investigating celebrity brand authenticity 49 33 0
Being true to self : developing a celebrity brand authenticity scale 139 82 0
Attitudes, purchase intention and consumer-human brand attachment 27 26 0
Celebrities as indirect spokespeople in advertising 50 135 0
Celebrity co-branding partners as irrelevant brand information in advertisements 262 155 1
Celebrity co-branding partners as irrelevant brand information in advertisements 210 225 1
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Ilicic, Jasmina

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Ilicic, Jasmina

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