Macquarie University, Sydney Macquarie University ResearchOnline

Ilicic, Jasmina

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Title Hits Visitors Downloads
Mapping human brands : celebrity co-branding networks 75 94 2
Attachment to Human Brands: Opinions of Celebrities Endorsing Multiple Brands 30 29 0
Celebrity brand value : using the MECCAS model to evaluate celebrity endorsement advertising strategy 2337 2679 0
Multiple endorsements and consumer-human brand attachment 133 234 0
Jerry Seinfeld : exploring human brand associations 198 128 0
Investigating consumer-brand relational authenticity 542 410 0
Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships 1260 2034 807
Eclipsing : when celebrities overshadow the brand 647 575 0
Attitudes towards irrelevant celebrity co-branding partners 200 282 0
Exploring dimensions of consumer-human brand attachment 317 579 188
Valuing celebrity endorsement advertising strategy using MECCAS 239 148 0
Celebrity co-branding partners as irrelevant brand information in advertisements 377 231 0
The Changing role of celebrities in advertising : celebrity endorsers as irrelevant information in advertisements 150 159 1
Consumer values of corporate and celebrity brand associations 346 336 0
Celebrity co-branding partners as irrelevant information : dilution of consumers' attachment, beliefs, attitudes and intentions 48 59 0
Exploring dimensions of brand authenticity 257 298 0
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention 375 424 0
Being true to oneself : investigating celebrity brand authenticity 81 62 0
Being true to self : developing a celebrity brand authenticity scale 192 132 0
Attitudes, purchase intention and consumer-human brand attachment 39 35 0
Celebrities as indirect spokespeople in advertising 98 182 0
Celebrity co-branding partners as irrelevant brand information in advertisements 300 192 1
Celebrity co-branding partners as irrelevant brand information in advertisements 238 253 1
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Ilicic, Jasmina

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Ilicic, Jasmina

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